As dedicated masters of Field and Tab in Sub Saharan Africa as well as a full service research company for the Kenyan market, Acuity Market Research LTD is experienced in Data Acquisition (DA), Project management, Data Analysis, Reporting and presentation across Sub Saharan Africa.
When it comes to qualitative research, Acuity Market Research LTD likes to focus on you and your needs. We always consider the quality and the comfort of our client and offer the best facility available in the specific location.
Our approach to data collection has always been customer centric and we prefer treating research participants as people. Our local fieldwork team has extensive recruitment experience across B2B and B2C spectrum and we are well placed to recruit target groups with incidence rate as low as 1%.
With exclusive focus on fieldwork we provide best in class recruitments for different target groups.
To establish thorough understanding of qualitative factors we use:-
Our approach to quantitative research is to design the right research tool coupled with most efficient and effective research methodology.
At Acuity Market Research LTD, we conduct insightful quantitative research and translate findings into useful information that clients can trust to help them make sound, strategic decisions.
To ensure that our work represents your target market accurately, Acuity Market Research LTD adheres to rigorous quantitative research principals and a Standard of Practice manual on Principles of data collection across all markets.
Our quantitative research methodologies include:
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